L' International council of societies of industrial design Icsid se nomme désormais World Design Organisation WDO depuis la confirmation de son changement d'entité lors de son Assemblée Générale à Gwangju les 17 et 18 octobre derniers à laquelle l’APCI a participé (voir post ‘un représentant français au board de l’Icsid’).
La WDO introduit également une nouvelle définition du design :
En version courte :
Industrial design is a strategic problem-solving process applicable to products, systems, services and experiences which results in innovation, business success and a better quality of life.
Mais aussi en version longue :
Industrial design is a strategic problem-solving process applicable to products, systems, services and experiences which results in innovation, business success and a better quality of life. It is a trans-disciplinary profession that links innovation, technology, business, research and customers in harnessing creativity and visualization to resolve problems and create solutions, reframing problems as opportunities with the intent of making a better product, system, service, experience or business, and providing new value and competitive advantage. Industrial Design is aware of economic, social, environmental and ethical aspects of its outcome aimed at creating a better world.
Cette définition s’accompagne également d’une présentation des nouvelles orientations de la WDO et de témoignages de ses membres internationaux :
https://www.youtube.com/watch?v=vh1e0ICu8hI
https://www.youtube.com/watch?v=Q4avxxuzXfs
Plus d'infos :
Marie Moreira, Relations Internationales
